🏠 Our house
The world's golden standard for cocoa.
Our mission: to become the world's golden standard for cocoa by discovering exceptional origins, perfecting the Impasto, and making a remarkable cup of cocoa a beloved daily ritual. UUUB Cocoa House — UUUB Cocoa on a smaller label, Uuubs when we say it with a smile — is a new cocoa-house concept built around origin, preparation, and the everyday morning ritual.
🌅 A morning worker's ritual
Cocoa for the trip to work.
The morning worker spirit is central to UUUB: a thoughtful cocoa drink that fits the trip to work, a short pause before the day, or a conversation at the counter. We want the flavor to be bold, the sweetness adjustable, and the service quick enough for a real morning routine.
We'll test taste, repeat orders, and preparation time before making bigger promises. Cocoa naturally contains caffeine and theobromine, but UUUB does not claim a guaranteed "no crash," "no jitters," cardiovascular benefit, or breakfast replacement.
🏠 The house we imagine
A UUUB Cocoa House would bring together a specialty beverage bar, a chocolate house, and an origin-discovery space. The making of the drink is part of the experience:
COCOA → PASTE → IMPASTO → DRINK
A visible counter, a cocoa wall following a cup from origin to producer to bean to roast/grind to Impasto, reusable hot/iced vessels, and perhaps a future Impasto machine are ideas to develop as the recipe and service model become real. They are not products or locations available today.
☀️ The team
Who's building UUUB.
The team shapes the concept together while each lead owns a clear part of the work.
| Lead | Responsibility |
|---|---|
| Nathan | Product direction and final decisions |
| Ari | Experience architecture, site structure, and UX direction |
| Cole | Website development lead, testing, and deployment |
| Gal | Marketing, positioning, and public-facing messaging |
| Mike | Finance, budgets, and the business model |
Concept in development.
Recipes, suppliers, locations, pricing, and opening plans are still being explored. There's no signup or storefront yet — follow along here, or head back to the ritual.